Nancy Puccinelli holds a PhD in psychology from Harvard and comes to Saïd Business School from Northeastern University. Among her previous appointments are Harvard Business School, Boston University School of Management, and Emerson College.Her consulting and field work includes companies such as Ritz Carlton hotel, Four Seasons hotel, Procter and Gamble, and Coca-Cola. She and her work have been featured on national TV in the US, particularly on the role of psychology in difficult markets.
She is widely published in journals such as the Journal of Consumer Psychology, Journal of Retailing, and Journal of Business Research. Her recent research focuses on the role of “interpersonal customization” or the tailoring of a communication to a customer and identifies how firms can achieve competitive advantage in the retail sector through customization of retail promotions and employee behaviour. As part of this research she has worked in countries such as Senegal, Chile, and China.
She is the recipient of a Marketing Science Institute research grant and a Dean’s Service Award as well as several research grants from Harvard, Northeastern and Suffolk Universities. She has appeared on the CBS Early Show and has been quoted by Forbes, the Financial Post, the Chicago Tribune and the Boston Globe among others. She has taught the MBA core courses in marketing and international business as well as electives in integrated marketing communications, global marketing, and global services.